The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
Language: English
Published by Peachpit Press, 2007
- Softcover
- Used
Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore
AbeBooks seller since July 6, 2010
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Add to basketSeller Inventory # 0321413652-2-20450895
- Title
- The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
- Author
- Manu, Alexander
- Publisher
- Peachpit Press
- Publication year
- 2007
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0321413652
- ISBN 13
- 9780321413659
- Item weight
- 14 ounces
- Dimensions
- 6x0x9
Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
- Open their companies' eyes to unseen opportunities
- Spark the imagination and trigger the potential of product innovation teams
- Turn inspired ideas into successful products and services.
"Synopsis" may belong to another edition of this title.
About the Author
In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.
Author of Everything 2.0: Redesign your Business Through Foresight and Brand Innovation, 2008, The Imagination Challenge Strategic Foresight and Innovation for the Global Economy, 2006, ToolToys: Tools with an Element of Play, 1995, and The Big Idea of Design, 1999 , as well as of over 40 articles published in national and international periodicals, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 300 keynote lectures in 23 countries.
"About the title" may belong to another edition of this title.
Your Online Bookstore
Houston, TX, U.S.A.
AbeBooks seller since July 6, 2010
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