The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
Manu, Alexander; Dunne, David; Matthews, Chris
Language: English
Published by Peachpit Pr, 2007
- Softcover
- Used
Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books
AbeBooks seller since May 22, 2017
Condition: Used - Fair
£ 6.47
Quantity: 1 available
Add to basketItem description from seller
The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.
Seller Inventory # BVV.0321413652.A
- Title
- The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
- Author
- Manu, Alexander; Dunne, David; Matthews, Chris
- Publisher
- Peachpit Pr
- Publication year
- 2007
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321413652
- ISBN 13
- 9780321413659
Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
- Open their companies' eyes to unseen opportunities
- Spark the imagination and trigger the potential of product innovation teams
- Turn inspired ideas into successful products and services.
"Synopsis" may belong to another edition of this title.
About the Author
In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.
Author of Everything 2.0: Redesign your Business Through Foresight and Brand Innovation, 2008, The Imagination Challenge Strategic Foresight and Innovation for the Global Economy, 2006, ToolToys: Tools with an Element of Play, 1995, and The Big Idea of Design, 1999 , as well as of over 40 articles published in national and international periodicals, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 300 keynote lectures in 23 countries.
"About the title" may belong to another edition of this title.
Blue Vase Books
Interlochen, MI, U.S.A.
AbeBooks seller since May 22, 2017
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