Identity Designed: The Process: Research, Strategy, Design, Implementation
Published by Rockport Publishers
Seller: FirstClassBooks, Little Rock, AR, U.S.A.FirstClassBooks
AbeBooks seller since December 7, 2016
Condition: New
£ 16.04
Quantity: 6 available
Add to basketItem description from seller
Unused and clean copy.
Seller Inventory # HSU-OBU-062-942
- Title
- Identity Designed: The Process: Research, Strategy, Design, Implementation
- Publisher
- Rockport Publishers
- Condition
- New
- ISBN 10
- 0760384061
- ISBN 13
- 9780760384060
In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.
Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.
With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
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About the Author
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FirstClassBooks
Little Rock, AR, U.S.A.
AbeBooks seller since December 7, 2016
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FirstClassBooks
BBA Corp, 11300 Cantrell Rd STE 105
Little Rock, AR U.S.A. 72212
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