Identity Crisis

Ivan Chermayeff

22 ratings by Goodreads

Language: English

Published by How Design Books, 2007

1581809395 / 9781581809398

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Item description from seller

Clients in Crisis It's not unusual for a business or organization to experience an identity crisis as the years pass and its public persona dulls. In>Identity Crisis>, identity design professional>Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more. Through detailed, illustrated case studies, Identity Crisis> presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - befores and afters - provide the inspiration for a solution to any identity crisis. With foreword by>Jack Anderson of Hornall Anderson Design.…

Seller Inventory # 00109924837

Title
Identity Crisis
Author
Ivan Chermayeff
Publisher
How Design Books
Publication year
2007
Condition
Good
Binding
Hardback
Language
English
ISBN 10
1581809395
ISBN 13
9781581809398

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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