Identity-Based Brand Management: Fundamentals?Strategy?Implementation?Controlling

Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico

ISBN 10: 3658483148 ISBN 13: 9783658483142
Published by Springer Gabler, 2025
Language: English
Condition: New Soft cover

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