Iconic Consumer Brands for More Defensive, Lower-risk Investing

Darren Gillen, Jonathan Yates

ISBN 10: 1781196184 / ISBN 13: 9781781196182

Published by Oak Tree Press, IE, 2023

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head and Shoulders, Guinness, Heineken, Nescafe, Dove, Vaseline, and Ben and Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest? Seller Inventory # LU-9781781196182

Synopsis:

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafe, Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

Bibliographic Details

Title: Iconic Consumer Brands for More Defensive, ...
Publisher: Oak Tree Press, IE
Publication Date: 2023
Binding: Paperback
Condition: New