He's an American legend, the rough-talking, straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, a newsmaker, and a man many have urged to run for president. Now Lee Iacocca opens his personal files on an extraordinary life of survival and triumph, in Iacocca the outspoken, headline-making autobiography of a man who has come to represent not only one of this country's most powerful and successful executives, but the living embodiment of the American dream.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of the ford Mofor Company to become its president, only to be knocked down from the top eight years later in a devastating power play that almost shattered him. But Lee Iacocca didn't get mad, he got even. As the Chief Executive Officer of the Chrysler Corporation, he transformed a dying company into a booming success by leading a fight for survival that has become almost legendary and made his name a symbol of integrity that millions of Americans know and trust.
Now, in his own unique, hard-hitting style, Lee Iacocca gives us the fact on how he changed the American auto industry in the mid-60s by creating the Mustang a car that sold an unbelievable 718,812 in its first year alone.
What really went on at Ford — a behind-the-scenes look at Henry Ford's reign of intimidation and manipulation.
The miraculous rebirth of Chrysler from near bankruptcy to repayment of its controversial $1.2 billion loan so early that Washington didn't even know how to cash the check.
More than an amazing personal success story, Iacocca offers a compelling and thought-provoking assessment of American business, cogently illustrated with examples from his own career at Ford and Chrysler — thoughts on the art of winning and losing; the relationship of unions and management; the role of advertising and marketing; and dynamic personal insights on running a company and succeeding in business in today's tough competitive climate.
In the same blunt and authoritative voice that declared: "If you can find a better car — buy it", lacocca speaks out on what's wrong with the way America does business and why we're losing the game in world trade. Lee lacocca believes that America can regain its world preeminence, for this is a man who loves his country, who heads the project to restore the Statue of Liberty and Ellis Island — symbols of the opportunity the United States offered his immigrant parents.
Iacocca is a fascinating self-portrait of a uniquely American life, an invaluable addition to business literature, which, like its subject, is inspiring, provocative, and one-of-a-kind.
The celebrated chief executive officer of Chrysler Corporation offers a straightforward account of his career at Ford, of the recent resurgence of Chrysler, and of what is wrong and right with American business.
