Iacocca An Autobiography. This item is unavailable.
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Language: English
Published by Bantam Books, 1984
- Hardcover
- Used
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- Title
- Iacocca An Autobiography
- Author
- Lee Iacocca
- Publisher
- Bantam Books
- Publication year
- 1984
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0553051024
- ISBN 13
- 9780553051025
Hes an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didnt get mad, he got even. He led a battle for Chryslers survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Fords reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didnt know how to cash the check.
From the Trade Paperback edition.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didnt get mad, he got even. He led a battle for Chryslers survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Fords reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didnt know how to cash the check.
From the Trade Paperback edition.
"Synopsis" may belong to another edition of this title.
About the Author
Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography IACOCCA.
From the Trade Paperback edition.
From the Trade Paperback edition.
"About the title" may belong to another edition of this title.