AN INTRODUCTION TO PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
Chia, Joy; Synnott, Gae
ISBN 10: 0195578600 ISBN 13: 9780195578607
Published by Oxford University Press, South Melbourne, 2012
Used
Softcover
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Second Story Books, ABAA, Rockville, MD, U.S.A.
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About this Item
Description:
Octavo, xxi, 434 pages. In Good condition. Ex-library with usual markings, including library stamps to edges and title page, call number label on spine, label inside rear panel, barcode label on rear panel. Spine is white with black print. Cover: blue paper with white print. Light edge wear. NOTE: Shelved in Netdesk Column E. 1378425. FP New Rockville Stock. Seller Inventory # 1378425
Synopsis:
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice.
About the Author:
Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President.
Dr Gae Synnott is the director of Synnott Mulholland Management Services (SMMS), a Perth-based management and communications consultancy, and is a Fellow of the Public Relations Institute of Australia (PRIA). SMMS, which has been in operation since mid 1997, provides advice mainly to state and local government, as well as to the resources sector in Western Australia.
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Bibliographic Details
Title: AN INTRODUCTION TO PUBLIC RELATIONS AND ...
Publisher: Oxford University Press, South Melbourne
Publication Date: 2012
Binding: Softcover
Edition: Second edition.