Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.

Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

This book:

highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;
provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;
highlights the unique considerations and processes underpinning digital product creation; and
explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.

Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

About the Author

Srinivas R. Pingali is Adjunct Professor of business policy and strategy at the Indian Institute of Management, Udaipur. He has over 30 years of experience in product development and innovation and sales and marketing in multinational and entrepreneurial companies. His research focuses on technology adoption by SMEs and consumers.

Shankar Prakash is Adjunct Professor of operations management, quantitative methods, and information systems at the Indian Institute of Management, Udaipur. He teaches courses on digital technologies, artificial intelligence and the future of work, and the internet of things to MBA students and industry professionals. Shankar conducts practice-oriented research in the interdisciplinary field of MFAx (Marketing, Finance, and Accounting Interchange), utilising artificial intelligence and deep neural network techniques for knowledge synthesis.

Jyothi R. Korem works at Mahindra University as Professor of Practice. She was previously Managing Director in technology strategy and advisory practice with Accenture. She has more than 25 years of experience in leading technology-led business transformation engagements across various industries in different parts of the world. She has led more than 40 business transformation engagements including a billion-dollar transformation programme for a public service organisation. She worked closely with CXOs in various industries across geographies during her years of experience covering the IT services value chain from transformation to outsourcing.

Kiran Pedada is Assistant Professor of Marketing and F. Ross Johnson Fellow at the Asper School of Business at the University of Manitoba, Canada. He is also a visiting professor at the Indian School of Business (ISB), where he was previously a permanent faculty in marketing. In the Fall of 2018, he was a Visiting Scholar in Marketing at the Kenan-Flagler Business School at the University of North Carolina, USA. He has also served as a faculty member of the Goldman Sachs 10,000 Women Ambassadors Programme. His research is centred on marketing strategy, with a focus on the financial and social impact of marketing, marketing organisation, marketing strategies for digital environments, and emerging markets.

"About this title" may belong to another edition of this title.

Store Description

Established in 2009 SpeedyHen has built up a reputation for its quick, reliable service. We strive to ensure that our products are competitively priced and available to you from stock. All of our orders are dispatched via trackable services for piece of mind. Our dedication to customer service has helped to establish SpeedyHen as one of the market leaders in online book & physical music retailing. Please take a look at our huge range. Help is available from our polite customer service team for any questions you may have.

Visit Seller's Storefront

Seller's business information

Sale & Shipping Terms

Terms of Sale

All orders are dispatched with tracking infomation. Prioirty orders are dispatched via USPS Prioity which reduces delivery time to 2-4 working days.

Right of cancellation

If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

INFORMATION REGARDING THE RIGHT OF CANCELLATION

Statutory Right to cancel

You have the right to cancel this contract within 14 days without giving any reason.

The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.

To exercise the right to cancel, you must inform us, Speedy Hen LLC, Bank of America Tower, 50 North Laura Street, Suite 2600, 32202, Jacksonville, Florida, U.S.A., 44 02031763829, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

Effects of cancellation

If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to us or Speedy Hen LLC, 5205 NW 108th Ave, 33351, Sunrise, Florida, U.S.A., 44 02031763829, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of cancellation

The right of cancellation does not apply to:

the delivery of newspapers, journals or magazines with the exception of subscription contracts; and
the supply of digital content (including ebooks) which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not cancel it once delivery had started.

Model withdrawal form

(complete and return this form only if you wish to withdraw from the contract)

To: (Speedy Hen LLC, Bank of America Tower, 50 North Laura Street, Suite 2600, 32202, Jacksonville, Florida, U.S.A., 44 02031763829)

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),

Ordered on (*)/received on (*)

Name of consumer(s)

Address of consumer(s)

Signature of consumer(s) (only if this form is notified on paper)

Date

* Delete as appropriate.

Shipping Terms

TBC

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	7 to 10 business days	5 to 8 business days
First item	� 0.00	� 22.38

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Detailed Seller Information