Introducci�n al estudio del discurso digital en espa�ol offers an accessible introduction to the study of digital discourse analysis in Spanish. Written by an international group of scholars who are experts in the field, it presents readers with key topics in the area as well as an up-to-date illustrative overview of the dynamic and ever-evolving field of digital discourse analysis in Spanish.

Across fourteen chapters, this comprehensive volume introduces readers to key notions, genres, contexts and theoretical approaches in the study of digital discourse analysis, as well as methodological and ethical issues when conducting research in this area. It explores key questions such as: What actions do people carry out through language in different social networks and for what purposes? What resources do they use to carry them out? And what impact do technological, social, and cultural factors have on shaping digital interactions? Chapters include a wealth of examples taken from online communication in Spanish from social media platforms such as Facebook, X (formerly Twitter), Instagram, WhatsApp, LinkedIn, and YouTube.

This innovative introductory textbook will be of interest to undergraduate and graduate students and researchers of digital discourse analysis and Spanish linguistics.

Introducci�n al estudio del discurso digital en espa�ol ofrece una introducci�n accesible al estudio del an�lisis del discurso digital en espa�ol. Escrito por un grupo internacional de acad�micos expertos en el �rea, expone temas centrales de estudio, as� como un panorama actualizado e ilustrativo del an�lisis del discurso digital en espa�ol, un campo din�mico y en constante evoluci�n.

A lo largo de catorce cap�tulos, este amplio volumen presenta a los lectores nociones, g�neros, contextos y enfoques te�ricos centrales en el estudio del an�lisis del discurso digital, as� como cuestiones metodol�gicas y �ticas al realizar investigaciones en esta �rea. Responde a preguntas clave como: �Qu� acciones realizan las personas a trav�s del lenguaje en las diferentes redes sociales y con qu� prop�sitos? �Qu� recursos utilizan para llevarlas a cabo? �Y qu� impacto tienen los factores tecnol�gicos, sociales y culturales en la configuraci�n de las interacciones digitales? Los cap�tulos incluyen numerosos ejemplos tomados de la comunicaci�n en l�nea en espa�ol, en plataformas de redes sociales como Facebook, Twitter (ahora X), Instagram, WhatsApp, TikTok y YouTube.

Este innovador volumen introductorio ser� de inter�s para estudiantes de pregrado y posgrado e investigadores del an�lisis del discurso digital y la ling��stica espa�ola.

About the Author

Mar�a Elena Placencia es catedr�tica de ling��stica y espa�ol en Birkbeck, Universidad de Londres (Inglaterra). Su investigaci�n se centra en pragm�tica sociocultural y variacional y an�lisis del discurso digital. Ha publicado extensamente sobre lengua e interacci�n social en diferentes contextos socioculturales en el mundo hisp�nico. Su trabajo en los �ltimos a�os se ha centrado en el estudio de la construcci�n de las relaciones interpersonales a trav�s del lenguaje, tanto en interacciones de servicio virtuales como en Facebook, Instagram y otras redes sociales.

Alejandro Parini es decano de la Facultad de Lenguas y Estudios Extranjeros de la Universidad de Belgrano (Argentina). Es profesor titular de la c�tedra de ling��stica inglesa en la Universidad de Buenos Aires, y vicepresidente de la Fundaci�n LITTERAE de estudios ling��sticos. Su �rea de investigaci�n y publicaci�n se centra en el estudio del discurso en la comunicaci�n digital, y es director del grupo de investigaci�n LENCOTEC de la Universidad de Belgrano.

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