IMPACT OF USER-GENERATED CONTENT ON CONSUMER TRUST AND PURCHASE INTENT

Language: English

Published by Omniscriptum, LAP Lambert Academic Publishing, 2025

365992508X / 9783659925085

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -User-generated content (also known as or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on Tik Tok or praise-filled posts on Instagram. Your customers are usually the most prominent cohort you'll look to gain from, either because you've asked for it or because they've organically decided to share content about your brand. The advent of the digital age has transformed the way individuals interact, communicate, and make purchasing decisions. Social media, as a pivotal component of this digital landscape, has redefined the dynamics of consumer engagement, offering a platform where users actively create and share content. In this context, user-generated content has emerged as a powerful and influential force shaping the digital marketplace. This research seeks to unravel the intricate relationship between and two fundamental aspects of consumer behavior: trust and purchase intentions. 80 pp. Englisch.…

Seller Inventory # 9783659925085

Title
IMPACT OF USER-GENERATED CONTENT ON CONSUMER TRUST AND PURCHASE INTENT
Author
A Dineshkarthik
Publisher
Omniscriptum, LAP Lambert Academic Publishing
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365992508X
ISBN 13
9783659925085
Dimensions
220x150x33 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.25£ 19.25
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BuchWeltWeit Ludwig Meier e.K.

Germany