IMPACT OF USER-GENERATED CONTENT ON CONSUMER TRUST AND PURCHASE INTENT : Investigation with reference to Social Media Marketing

Language: English

Published by LAP LAMBERT Academic Publishing, 2025

365992508X / 9783659925085

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - User-generated content (also known as or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on Tik Tok or praise-filled posts on Instagram. Your customers are usually the most prominent cohort you'll look to gain from, either because you've asked for it or because they've organically decided to share content about your brand. The advent of the digital age has transformed the way individuals interact, communicate, and make purchasing decisions. Social media, as a pivotal component of this digital landscape, has redefined the dynamics of consumer engagement, offering a platform where users actively create and share content. In this context, user-generated content has emerged as a powerful and influential force shaping the digital marketplace. This research seeks to unravel the intricate relationship between and two fundamental aspects of consumer behavior: trust and purchase intentions.

Seller Inventory # 9783659925085

Title
IMPACT OF USER-GENERATED CONTENT ON CONSUMER TRUST AND PURCHASE INTENT : Investigation with reference to Social Media Marketing
Author
A. Dineshkarthik
Publisher
LAP LAMBERT Academic Publishing
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365992508X
ISBN 13
9783659925085
Item weight
137 grams
Dimensions
220x150x5 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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