THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE. This item is unavailable.
Language: English
Published by LAP LAMBERT Academic Publishing, 2020
- Softcover
- New
Unavailable
Softcover
Condition: New
£ 31.03
Item description from seller
THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE | Sarin Raju (u. a.) | Taschenbuch | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786202787932 | Verantwortliche Person für die EU: LAP Lambert Academic Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu Print on Demand.
Seller Inventory # 119049236
- Title
- THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE
- Author
- Sarin Raju (u. a.)
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6202787937
- ISBN 13
- 9786202787932
- Item weight
- 149 grams
- Dimensions
- 220 x 150 x 6 mm
- Seller catalogs
- Bücher
An organization’s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence in the full range of products and activities associated with a particular company. This study envisages the relation between Brand Equity and Brand Preference.
"Synopsis" may belong to another edition of this title.