THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE

Language: English

Published by LAP LAMBERT Academic Publishing Aug 2020, 2020

6202787937 / 9786202787932

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This item is printed on demand - Print on Demand Titel. Neuware -An organization's brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence in the full range of products and activities associated with a particular company. This study envisages the relation between Brand Equity and Brand Preference.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.

Seller Inventory # 9786202787932

Title
THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE
Author
Sarin Raju
Publisher
LAP LAMBERT Academic Publishing Aug 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202787937
ISBN 13
9786202787932
Item weight
149 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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