THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE
Language: English
Published by LAP LAMBERT Academic Publishing Aug 2020, 2020
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 34.78
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -An organization's brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence in the full range of products and activities associated with a particular company. This study envisages the relation between Brand Equity and Brand Preference. 88 pp. Englisch.
Seller Inventory # 9786202787932
- Title
- THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE
- Author
- Sarin Raju
- Publisher
- LAP LAMBERT Academic Publishing Aug 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6202787937
- ISBN 13
- 9786202787932
- Item weight
- 149 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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