IMC Handbook : Readings & Cases in Integrated Marketing Communications
Kelly, J. Steven (EDT); Jones, Susan K. (EDT)
ISBN 10: 1933199091 ISBN 13: 9781933199092
Published by Racom Communications, 2008
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May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 6207816-5
Synopsis:
This handbook detailed information about solving marketing problems with an integrated solution.
About the Authors:
J. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.
J. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.
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Bibliographic Details
Title: IMC Handbook : Readings & Cases in ...
Publisher: Racom Communications
Publication Date: 2008
Binding: Soft cover
Condition: good
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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IMC Handbook : Readings & Cases in Integrated Marketing Communications
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 23086246-5
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IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
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Racom Books (edition 2), 2011
ISBN 10: 1933199342
ISBN 13: 9781933199344
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IMC Handbook : Readings & Cases in Integrated Marketing Communications
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 23086246-5
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