IMC Handbook : Readings & Cases in Integrated Marketing Communications

Kelly, J. Steven (EDT); Jones, Susan K. (EDT)

ISBN 10: 1933199091 / ISBN 13: 9781933199092

Published by Racom Communications, 2008

About this Item

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Bibliographic Details

Title: IMC Handbook : Readings & Cases in ...

Publisher: Racom Communications

Publication Date: 2008

Binding: Soft cover

Condition: good

About this title

Synopsis:

This handbook detailed information about solving marketing problems with an integrated solution.

About the Authors:

J. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.

J. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.