IBM and Computing
Shaffer, William C
Sold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since 7 April 2005
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since 7 April 2005
Condition: New
Quantity: 1 available
Add to basketNew Book. Shipped from UK. Established seller since 2000.
Seller Inventory # DB-9781735807812
Computing's early focus on speed for scientific calculations gave way to commercial applications, playing to the strengths of the small company that would become IBM. With a focus on technology, marketing, and perhaps a dash of monopoly, IBM climbed to market dominance and widespread admiration.
Spurred by ambitions to grow even larger, IBM's fortunes faltered. Lou Gerstner, an outsider and the former "Cookie Man" CEO of RJR Nabisco, pulled the company back from catastrophe. Unfortunately, his successors embraced financial schemes, ignoring the fundamental imperative of innovation. The pace of technology is unforgiving, and even a dominant company as IBM would soon discover this. The author pulls no punches in describing the company's fall from iconic to troubled.
The author, a long-time IBMer with a decorated technical background, provides deft storytelling with well-drawn portraits of the people and ideas that propelled computing forward. He deciphers the inner workings and import of each technology transformation. He also delivers a firsthand chronicle of IBM's lesser-known but very successful midrange and personal computers. The book is a compelling story of how IBM and computing transformed the world. Today, a decidedly smaller IBM struggles to regain relevance, let alone its former dominance. With AI and quantum computers poised to dramatically reshape the computing world, will IBM be part of the continuing story?
How does the book differ from the many existing books on IBM:
Most importantly, the story pulls no punches. The author chronicles the failed financial strategies and missed technology waves that were the company's undoing.
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