The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition
Language: English
Published by Jossey-Bass, 2011
- Hardcover
- Used
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- Title
- The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition
- Author
- Gillis
- Publisher
- Jossey-Bass
- Publication year
- 2011
- Condition
- As New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0470894067
- ISBN 13
- 9780470894064
- Edition
- 2nd Edition
- Item weight
- 30 ounces
- Dimensions
- 7x1x10
The IABC Handbook of Organizational Communication
THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.
The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.
The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.
Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
"Synopsis" may belong to another edition of this title.
About the Author
TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award.
The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.
"About the title" may belong to another edition of this title.
Park Hill Community Bookstore
DENVER, CO, U.S.A.
AbeBooks seller since March 7, 2025
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Established in 1971 in Denver's historic Park. Hill neighborhood, we are the oldest continuously operated not-for-profit bookstore in the Denver metro area. Managed by a seven-person Board of Directors and staffed entirely with community volunteers, we are able to offer a large selection of used books at low prices. As part of our mission to support community literacy, we provide funds to local school libraries to expand their collections, and donate to local programs focused on increasing reading proficiency itself as well as cultivating the joy of lifelong reading. Our surplus books have gone to area homeless shelters, senior citizen centers, jails, and even to Africa to help establish school and community libraries there.…
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