Hypothesis-Driven Development : A Guide to Smarter Product Management (2nd Edition)
Language: English
Published by Cook & Mcdouglas, 2023
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 42.72
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - There's a lot of waste in tech. Billions of dollars of it. Software gets written and digital products designed and shipped that no one wants. Some say it's 'just a part of doing the business of innovation' in hot new markets.But waste is not inevitable anymore.Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams' creative capabilities in directions that drive growth and innovation.In this book, Alex Cowan delivers a fresh new formula that helps teams reliably derive measurable value for a product or feature. Rather than focusing on mere output, successful tech leaders (and companies) are using HDD to build smarter. Drive a culture of continuous experimentation and continuous delivery, and create the outcomes you want with HDD.Using a modern, evidence-based approach and a focus on the economics of decisions, Cowan guides today's business leaders towards creative confidence and fluency across the product development process. Work with your development team to deliver code securely, confidently, and with value-adds. Use modern, cutting edge practices to drive growth, minimize waste, and innovate.You can deliver business value and create great digital products. This book will show you how. …
Seller Inventory # 9798987873304
- Title
- Hypothesis-Driven Development : A Guide to Smarter Product Management (2nd Edition)
- Author
- Alex Cowan
- Publisher
- Cook & Mcdouglas
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798987873304
- Edition
- 2nd Edition
- Item weight
- 474 grams
- Dimensions
- 229x152x18 mm
- Series
- Book 1 of 3: Advanced Product Management Series
There’s a lot of waste in tech. Billions of dollars of it. Software gets written and digital products designed and shipped that no one wants. Some say it’s “just a part of doing the business of innovation” in hot new markets.
But waste is not inevitable anymore.
Hypothesis Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.
In this book, Alex Cowan delivers a fresh new formula that helps teams reliably derive measurable value for a product or feature. Rather than focusing on mere output, successful tech leaders (and companies) are using HDD to build smarter. Drive a culture of continuous experimentation and continuous delivery, and create the outcomes you want with HDD.
Using a modern, evidence-based approach and a focus on the economics of decisions, Cowan guides today’s business leaders towards creative confidence and fluency across the product development process. Work with your development team to deliver code securely, confidently, and with value-adds. Use modern, cutting edge practices to drive growth, minimize waste, and innovate.
You can deliver business value and create great digital products. This book will show you how.
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About the Author
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