Humanizing B2B: The new truth in marketing that will transform your brand and your sales
Language: English
Published by Practical Inspiration Publishing, 2021
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
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Add to basketItem description from seller
Seller Inventory # 7719-9781788602518
- Title
- Humanizing B2B: The new truth in marketing that will transform your brand and your sales
- Author
- Paul Cash,James Trezona
- Publisher
- Practical Inspiration Publishing
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 178860251X
- ISBN 13
- 9781788602518
If you want to move products, you need to move people. And if you want to move people, you need to move minds.
This is what modern B2B marketing is all about.
It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.
There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.
This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.
PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.
JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
"Synopsis" may belong to another edition of this title.
About the Author
Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.
In the past 20 years he has successfully founded the fastest growing marketing agency in the UK*, developed the 13 Stories approach to B2B marketing, won 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers.
In 2013 following the sale and exit of his previous company he set up Rooster Punk. In just 5 years he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others.
James Trezona uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
James started working in tech, because it was changing the world (still is). He learned about the realities of change by helping to build systems that changed the way people engaged with their employers, changed people's jobs and shaped lives.
From a prestigious grad role at Saatchi & Saatchi’s he joined Tidalwave, the 11th fastest growing privately owned company in the UK at the time; he then joined award-winning tech specialist and Microsoft’s UK agency Mason Zimbler as Managing Director. A year later Mason Zimbler won 'UK B2B Agency of the Year' and in 10 years the agency grew five-fold in revenue.
His focus now is to make Rooster Punk world-famous by helping ambitious companies achieve sustainable growth and profitability through a more human and meaningful approach to the way they build their brand.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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