The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs

Hope Bohanec

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Language: English

Published by Lantern Books,US, 2023

1590566882 / 9781590566886

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Softcover

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This groundbreaking volume uncovers and critiques how animal agriculture's new alternative marketing and labeling is lulling consumers into a false sense of industry improvement. Humanewashing and greenwashing is becoming more prevalent and pervasive than ever. As consumers become increasingly aware of the animal agriculture industry's cruelty and environmental devastation, clever industry marketers are adapting with alternative "humane" and "sustainable" labeling and marketing campaigns. The term "humane hoax" is defined as new language and labels in animal product marketing that convey a false narrative of humane treatment and sustainable management of farmed animal operations. "Cage-free,""certified humane," and other comforting labels are no longer elusive, dusty items only seen in the back corners of health food stores. They are now as numerous as cows on a feedlot, spotted in common places like discount markets and your local coffee shop. Industry humane washing and greenwashing create reassuring language and euphemistic labels that tell a story of a supposed distinction from conventional animal products. But the reality on the ground, in the manure pits, during themechanical milking, and inside the terrifying slaughterhouses is fundamentally unchanged, despite promises of something "new" and "improved." In the absence of accurate information, it has never been more important to educate consumers on the realities behind the industry lies, and people are hungry for the truth. The Humane Hoax features a range of engaging and thought-provoking essays from eighteen notable experts who are at the forefront of this marketing and societal shift, chronicling every aspect with in-depth analyses and intellectual rigor. Among other timely topics, we will explore how the humane hoax intersects with feminism and environmentalism, how it is represented in the media, and the affects it has on human and non-human communities alike. The Humane Hoax will leave the reader questioning everything that they have been conditioned to believe as consumers.…

Seller Inventory # CIN1590566882VG

Title
The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs
Author
Hope Bohanec
Publisher
Lantern Books,US
Publication year
2023
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1590566882
ISBN 13
9781590566886

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL U.S.A. 60538