Huawei Smartphone Marketing Strategy. This item is unavailable.
Language: English
Published by LAP LAMBERT Academic Publishing, 2024
- Softcover
- New
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- Title
- Huawei Smartphone Marketing Strategy
- Author
- Paraman, Pradeep; Yubo, Wang
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2024
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 6208225167
- ISBN 13
- 9786208225162
- Item weight
- 159 grams
This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.
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