Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade | Adapting to Challenges and Leveraging Opportunities in a Restricted Market"
Pradeep Paraman (u. a.)
ISBN 10: 6208225167 ISBN 13: 9786208225162
Published by LAP LAMBERT Academic Publishing, 2024
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Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade | Adapting to Challenges and Leveraging Opportunities in a Restricted Market" | Pradeep Paraman (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | LAP LAMBERT Academic Publishing | EAN 9786208225162 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Seller Inventory # 130391273
Synopsis:
This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.
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Bibliographic Details
Title: Huawei Smartphone Marketing Strategy: ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2024
Binding: Taschenbuch
Condition: Neu