Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.

Language: English

Published by LAP LAMBERT Academic Publishing Aug 2020, 2020

6202683740 / 9786202683746

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Neuware -Currently all the businesses are facing hyper competition and all industries are using different components of visual merchandising and atmospherics to attract the customers, get competitive advantage and become leaders in the market by differentiating themselves from their competitors at same time to be successful in the market. Current research is on atmospherics of hotels and its effects on the behavior of customers in Pakistan. It will be helpful for owners, managers and marketers by providing them road-map to develop different strategies to attract and retain customers and ultimately getting a larger market share by eliminating the controversial elements from the hotels and influencing the behavior of customers. 52 pp. Englisch.

Seller Inventory # 9786202683746

Title
Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.
Author
Anees-ur Rehman
Publisher
LAP LAMBERT Academic Publishing Aug 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202683740
ISBN 13
9786202683746
Item weight
96 grams
Dimensions
220x150x4 mm

Books-by-Floh

Paderborn, Germany

4-star seller

AbeBooks seller since March 13, 2026

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Item60 to 60 business days60 to 60 business days
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