Hot CX: Customer Experience For Realists
Moss, Gary; Stothert, Andrew
ISBN 10: 1527217590 ISBN 13: 9781527217591
Published by Brand Vista, 2017
New
Soft cover
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Lucky's Textbooks, Dallas, TX, U.S.A.
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About this Item
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Seller Inventory # ABLIING23Mar2716030334013
Synopsis:
Hot CX is silo bustin’, data rich, fast and flexible. It drives revenue and cuts costs. Hot CX forces differentiation, keeps customers central and colleagues inspired. Hot CX embraces the dreamers and the realists of this world, it reaches for the stars while keeping its feet firmly on the ground and everything real. It works by aligning the customer and employee experience, the business needs and the vision for the brand. It has to do all these things – anything else just isn’t hot. Hot CX does not mean producing the greatest, most mind-blowing customer experience that wins endless awards. It means using the brand to drive a compelling omnichannel customer experience that drives success.
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Bibliographic Details
Title: Hot CX: Customer Experience For Realists
Publisher: Brand Vista
Publication Date: 2017
Binding: Soft cover
Condition: New