Hospitality Strategic Management: Concepts and Cases
Language: English
Published by John Wiley & Sons 20/04/2004, 2004
- Hardcover
- Used
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- Title
- Hospitality Strategic Management: Concepts and Cases
- Author
- Jeffrey S. Harrison, Cathy A. Enz
- Publisher
- John Wiley & Sons 20/04/2004
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471478539
- ISBN 13
- 9780471478539
Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up–to–date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today′s competitive international hospitality industry.
Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager′s role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies).
Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts.
Hospitality Strategic Management:
- Integrates global strategic management theory throughout the text
- Addresses strategic thinking as an essential, creative aspect of the strategy process
- Covers aspects of starting a business, including what a business plan contains, franchising, and entrepreneurship within existing organizations
- Pulls the implementation process together with a careful treatment of organizational design and control
Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, Hospitality Strategic Management is an invaluable learning tool for industry executives and managers in executive–level training courses and for students.
"Synopsis" may belong to another edition of this title.
About the Author
CATHY A. ENZ is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration at Cornell University where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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