Hospitality Strategic Management: Concepts and Cases
Language: English
Published by John Wiley & Sons, 2005
- Hardcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Fair
£ 2.50
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780471478539.
Seller Inventory # 8542493
- Title
- Hospitality Strategic Management: Concepts and Cases
- Author
- Harrison, J, S. and Enz, C, A.
- Publisher
- John Wiley & Sons
- Publication year
- 2005
- Condition
- Fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471478539
- ISBN 13
- 9780471478539
- Item weight
- 1,200 grams
- Seller catalogs
- Business
Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up–to–date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today′s competitive international hospitality industry.
Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager′s role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies).
Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts.
Hospitality Strategic Management:
- Integrates global strategic management theory throughout the text
- Addresses strategic thinking as an essential, creative aspect of the strategy process
- Covers aspects of starting a business, including what a business plan contains, franchising, and entrepreneurship within existing organizations
- Pulls the implementation process together with a careful treatment of organizational design and control
Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, Hospitality Strategic Management is an invaluable learning tool for industry executives and managers in executive–level training courses and for students.
"Synopsis" may belong to another edition of this title.
About the Author
CATHY A. ENZ is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration at Cornell University where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
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