How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Farrell, Winslow

ISBN 10: 0887309070 ISBN 13: 9780887309076

Published by HarperBusiness, 1998

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Publisher

HarperBusiness

Publication Date

1998

Language

English

ISBN 10

0887309070

ISBN 13

9780887309076

Binding

hardcover

Condition

New

Seller catalogs

About this title

Synopsis

An in-depth look at software created by the author shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potential popularity of a product based on consumer trends and demands.

Synopsis

Shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potenial popularity of a product based on consumer trends and demands.

"About this title" may belong to another edition of this title.

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