History, Politics and the Evolution of Cultivation Theory : Beyond Violence?
Language: English
Published by Springer, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 61.67
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict.…
Seller Inventory # 9783031759130
- Title
- History, Politics and the Evolution of Cultivation Theory : Beyond Violence?
- Author
- Andy Ruddock
- Publisher
- Springer
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3031759133
- ISBN 13
- 9783031759130
- Item weight
- 231 grams
- Dimensions
- 210x148x10 mm
This book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict.
"Synopsis" may belong to another edition of this title.
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