History And Future Of Mass Media: An Integrated Perspective (Hampton Press Communication). This item is unavailable.History And Future Of Mass Media: An Integrated Perspective (Hampton Press Communication)

This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.