A History of Brands Format: Hardback
Shear, Richard
Sold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Used - Hardcover
Condition: Used - As new
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Condition: Used - As new
Quantity: Over 20 available
Add to basketUnread copy in mint condition.
Seller Inventory # TW9780760395172
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI
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