The Hidden Factor (Hardcover)
Language: English
Published by MIT Press Ltd, 2023
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 20.91
Quantity: 1 available
Add to basketItem description from seller
Hardcover. An exquisitely illustrated introduction to the gestural mark in the designed world, exploring the tension between marks, which are felt, and images and words, which are conceptual.An exquisitely illustrated introduction to the gestural mark in the designed world, exploring the tension between marks, which are felt, and images and words, which are conceptual.In The Hidden Factor, Steven Skaggs provides a beautifully illustrated and explained introduction to the mark-from those as physical as a scratch made by an animal, to those as accidental as a splatter of paint, to those as intentional as hand-drawn characters. Skaggs makes the case that, in the visual arts, gestures and mark-making operate on an equal level with image and word. While we might think of content as that which is communicated through text and images, Skaggs shows, through visual examples, that the gestural mark is often hidden within both images and the typographic forms that convey words.By mapping different kinds of marks and showing how marks combine with image and word, The Hidden Factor explains that our desire for conceptual information suppresses our awareness of marking. This is especially the case with the tension between word and mark, where we desire legibility. As a result, one of the most conservative of arts-calligraphy-has the potential of being the most radical, since gesturally expressive handwriting is a natural threat to the legibility of a text.Filled with expressive calligraphic art, graffiti, and other gorgeous marks, The Hidden Factor is an eye-opening read that brings to the fore the importance-and indeed, the prevalence-of the mark in everything we see. "Traditionally, graphic design communicates through image and text. Skaggs argues that gestural touch is an indespensable third element that marks nearly all visual communication, especially typography"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780262048569
- Title
- The Hidden Factor (Hardcover)
- Author
- Steven Skaggs
- Publisher
- MIT Press Ltd
- Publication year
- 2023
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0262048566
- ISBN 13
- 9780262048569
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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