Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Sullivan, Luke
ISBN 10: 0470190736 ISBN 13: 9780470190739
Published by John Wiley & Sons Inc, 2008
Used
Soft cover
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097345010
Synopsis:
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
About the Author: Luke Sullivan is an award–winning copywriter with nearly thirty years in the business at some of the elite agencies in America–Fallon McElligott and the Martin Agency, and now GSD& M In Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
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Bibliographic Details
Title: Hey, Whipple, Squeeze This: A Guide to ...
Publisher: John Wiley & Sons Inc
Publication Date: 2008
Binding: Soft cover
Condition: Good
Edition: 3rd Edition
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
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Hey, Whipple, Squeeze This : A Guide to Creating Great Advertising
Published by
Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470190736
ISBN 13: 9780470190739
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 3rd Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4763043-6
Stock Image
Hey, Whipple, Squeeze This : A Guide to Creating Great Advertising
Published by
Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470190736
ISBN 13: 9780470190739
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 3rd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4872202-6