Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
Language: English
Published by Wiley, 2016
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Condition: Used - Good
£ 4.20
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- Title
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
- Author
- Sullivan, Luke
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1119164001
- ISBN 13
- 9781119164005
- Edition
- 5th or later Edition
Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
- Turn great ideas into successful campaigns
- Work effectively in all media channels
- Avoid the kill shots that will sink any campaign
- Protect your work
- Succeed without selling out
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Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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3703 Avenue E East
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