Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Language: English
Published by Harvard Business Review Press, 1990
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 5.57
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Add to basketItem description from seller
More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
Seller Inventory # CIN0875842410G
- Title
- Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
- Author
- Vincent P Barabba
- Publisher
- Harvard Business Review Press
- Publication year
- 1990
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0875842410
- ISBN 13
- 9780875842417
"Synopsis" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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