Health Tourism in Switzerland : Importance and Development Perspectives

Language: German

Published by GRIN Verlag, 2012

3656134529 / 9783656134527

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2012 im Fachbereich Touristik / Tourismus, einseitig bedruckt, Note: 1,3, Fachhochschule Stralsund, Veranstaltung: Health Tourism, Sprache: Deutsch, Abstract: Since the 1980s, the European health tourism is in a phase of complete change. Starting with cures, we are nowadays confronted with a wide range of wellness tourism offers. Today not only health resorts, spas or wellness hotels can be found on the market. Also theme parks, hotel chains and club destinations draw closer to health oriented tourism.Switzerland does really have huge possibilities within the health tourism sector and the tourism sector in general. Its most important strengths are landscape, alpine and Mediterranean climate, a great range of offers (summer/winter), manageable cities with attractive cultural offers, cleanliness, a good infrastructure and a central position within Europe. But there are also some considerable market weaknesses, that have to be regarded: high-priced image, unfavorable foreign exchange rates, treacherous weather, high investment needs and missing hospitality and openness.However, the very positive image as a holiday country, a sound nature and high reputation in the medical and also political sector (medical infrastructure, security, stability, protected privacy) give Switzerland ideal assumptions for the international competition.

Seller Inventory # 9783656134527

Title
Health Tourism in Switzerland : Importance and Development Perspectives
Author
Laura Klöpping
Publisher
GRIN Verlag
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
German
ISBN 10
3656134529
ISBN 13
9783656134527
Item weight
62 grams
Dimensions
210x148x3 mm

AHA-BUCH GmbH

Einbeck, Germany

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