Health Communication: Strategies and Skills for a New Era: .
Language: English
Published by Jones & Bartlett Learning, 2018
- Softcover
- Used
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
AbeBooks seller since March 9, 2023
Condition: Used - Good
£ 22.97
Quantity: 1 available
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A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.
Seller Inventory # OTV.1284065871.G
- Title
- Health Communication: Strategies and Skills for a New Era: .
- Author
- Parvanta, Claudia; Bass, Sarah
- Publisher
- Jones & Bartlett Learning
- Publication year
- 2018
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1284065871
- ISBN 13
- 9781284065879
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Sarah Bauerle Bass'is Associate Professor in the College of Public Health at Temple University. She is also the director of the Risk Communication Laboratory at Temple. Her research focuses on health and risk communication and how public health messages are crafted for diverse audiences to enhance decision-making. She has advanced the field of health communication by applying commercial marketing techniques to the development and testing of messages or interventions. Using perceptual mapping and vector modeling methods, Dr. Bass has shown how 3-D imaging can enhance message development and tailor it for specific behavior or attitude barriers and applying findings to interventions using mHealth, the Internet and Web 2.0 applications. ' Dr. Bass is also utilizing psycho-marketing methods to assess emotional and physiological response to and processing of health messages through visual, graphic, Web or textual message elements using eye tracking,'pupilometer, EKG and skin conductance measures.' She is currently the co-Principal Investigator for a study on developing a tailored mobile application decision aid for African American cancer patients on clinical trial participation, and Principal Investigator for two grants on identifying barriers to HCV treatment initiation in active and recovering drug users.' Other research includes smallpox vaccination perceptions, HIV+ patient perceptions of clinical research, and HIV care providers’ perceptions of their patients, among others.' Dr. Bass has won the prestigious'Great Teacher'award (2012), the highest teaching honor at Temple University, as well as the'Lindback'award for excellence in teaching (2007), and the Excellence in Teaching'award (2006) from the College.
"About the title" may belong to another edition of this title.
-OnTimeBooks-
Phoenix, AZ, U.S.A.
AbeBooks seller since March 9, 2023
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