Health Communication : Strategies for Developing Global Health Programs
Language: English
Published by Peter Lang, 2013
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 154.55
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.…
Seller Inventory # 9781433118654
- Title
- Health Communication : Strategies for Developing Global Health Programs
- Author
- Do Kyun Kim
- Publisher
- Peter Lang
- Publication year
- 2013
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1433118653
- ISBN 13
- 9781433118654
- Item weight
- 649 grams
- Dimensions
- 231x155x26 mm
- Series
- Book 2 of 11: Health Communication
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
"Synopsis" may belong to another edition of this title.
About the Author
Arvind Singhal (PhD, University of Southern California) is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the University of Texas at El Paso, and the William J. Clinton Distinguished Fellow at the Clinton School of Public Service in Little Rock, Arkansas.
Gary L. Kreps (PhD, University of Southern California) is a University Distinguished Professor at George Mason University, where he serves as Chair of the Department of Communication and directs the Center for Health and Risk Communication. Along with professorships at several universities, he was Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.
"About the title" may belong to another edition of this title.
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