Health Communication Research Measures
Language: English
Published by Peter Lang Publishing Inc, US, 2015
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 37.64
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Add to basketItem description from seller
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
Seller Inventory # LU-9781433129025
- Title
- Health Communication Research Measures
- Author
- James W. Dearing
- Publisher
- Peter Lang Publishing Inc, US
- Publication year
- 2015
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1433129027
- ISBN 13
- 9781433129025
- Item weight
- 420 grams
- Series
- Book 8 of 11: Health Communication
"Synopsis" may belong to another edition of this title.
About the Author
James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
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