Heads You Win!: An Easy Guide to Better Headline and Caption Writing
LaRocque, Paul
ISBN 10: 0972993703 ISBN 13: 9780972993708
Published by Marion Street Press, LLC, 2003
Used
Soft cover
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Wonder Book, Frederick, MD, U.S.A.
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About this Item
Description:
Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # J03D-01476
Synopsis:
A step-by-step guide to writing better headlines and captions.
Synopsis: Headlines and captions are the first things readers see in a newspaper or magazine, but journalism courses barely mention these essential elements. This book walks the reader through the process of writing headlines and captions, from developing the ideas to making the text fit. The mechanics of headline and caption writing are explained in an easy-to-use glossary from. The book includes scores of examples of winning headlines and captions.
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Bibliographic Details
Title: Heads You Win!: An Easy Guide to Better ...
Publisher: Marion Street Press, LLC
Publication Date: 2003
Binding: Soft cover
Condition: Very Good