Hayhurst, R: Organizational Design for Marketing Futures
Language: English
Published by Taylor & Francis, 2019
Series: Book 48 of 54 - Routledge Library Editions: Management
- Softcover
- New
Condition: New
£ 48.24
Quantity: Over 20 available
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Roy Hayhurst, Gordon WillsThis study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlighteni.
Seller Inventory # 595051987
- Title
- Hayhurst, R: Organizational Design for Marketing Futures
- Author
- Roy Hayhurst|Gordon Wills
- Publisher
- Taylor & Francis
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0815370075
- ISBN 13
- 9780815370079
- Series
- Book 48 of 54: Routledge Library Editions: Management
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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