Harmonizing Experience and Value Creation in the AI-Driven World (Paperback)
Language: English
Published by IGI Global, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 150.99
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 9798337382838
- Title
- Harmonizing Experience and Value Creation in the AI-Driven World (Paperback)
- Author
- Nasser Hamed Al Harrasi
- Publisher
- IGI Global
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337382838
"Synopsis" may belong to another edition of this title.
About the Author
Zahra Alhabsi is a Senior Lecturer at the University of Technology and Applied Sciences (UTAS), Oman, with extensive experience in marketing, branding, and stakeholder communication. She holds a PhD from Brunel University London, where her research examined value co-creation and employer branding in the context of corporate social responsibility. Her academic work focuses on branding strategies, CSR, innovation in higher education, and the emerging role of generative AI in organisations and learning environments. She has led national-level initiatives related to graduate employability, institutional branding, and digital transformation, and has contributed to international publications and conferences, including work on ethical AI and AI-driven brand equity.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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