Happy Money: The Science of Happier Spending
Norton, Michael, Dunn, Elizabeth
Language: English
Published by Simon & Schuster, 2014
- Softcover
- Used
Seller: HPB Inc., Dallas, TX, U.S.A.HPB Inc.
AbeBooks seller since September 15, 2017
Condition: Used - Very good
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Seller Inventory # S_465791434
- Title
- Happy Money: The Science of Happier Spending
- Author
- Norton, Michael, Dunn, Elizabeth
- Publisher
- Simon & Schuster
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1451665075
- ISBN 13
- 9781451665079
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
"Synopsis" may belong to another edition of this title.
About the Author
Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor--with Elizabeth Dunn--of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of "50 People Who Will Change the World." His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances.
"About the title" may belong to another edition of this title.
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