Happy Customers Faster Cash India edition: A guide to effective communication in financial Customer Relationship Management

Do you struggle with customers who pay late? Are you afraid to lose customers because you want what is rightfully yours? Are you tired of calling customers again and again, hearing the same promises? Then this book is for you. Happy Customers Faster Cash is for business people, either fresh or seasoned, with or without a background in finance, who want to dramatically shorten the time required to convert accounts receivable into cash as well as their ‘on the job learning curve’ . Read and learn all about getting paid on time and keeping good customer relationships from people who have already been there.

• - Many practical tips and examples
• - Learn to better manage and control your own cash flow
• - Deal with excuses in a customer friendly and effective way
• - Take the lead and get paid….on time!

This edition is part of an international series. If you are doing business in India, then Happy Customers Faster Cash is an excellent start.
“Happy Customers Faster Cash India Edition has been written in a simple, functional, easy to read manner with light banter that makes it relevant, interesting and engaging.”
Narayan Moorthy, Senior Consultant, Edify Labs, India

“Anecdotal references make the book an easy read for the greenhorn entrepreneur as well as the seasoned professional.”
Dr Hanif Kanjer, Dean - Rustomjee Business School, India,

Marcel Wiedenbrugge

Marcel Wiedenbrugge is managing director of WCMConsult. Marcel combines knowledge and experience in account management/sales, credit management, service management and related software solutions. In the past he worked for companies like Ricoh, Van Ommeren Ceteco, PCD Polymere and Yamaha Musical Instruments Europe. Most of the time he worked in a B2B environment, but he is also quite familiar with retail. Marcel is an entrepreneur, speaker, writer, researcher, trainer and consultant. He develops, organizes and conducts workshops, trainings and seminars. He frequently writes articles and is the author of several books. www.wcmconsult.com marcel.wiedenbrugge@wcmconsult.com

Cliff Wynn
Cliff Wynn is managing director of RK Business Training Ltd. Cliff has both experience of working in the training, collections and tracing industry for many years. He has also worked with and for many of the leading professional bodies within the credit and collections industry, including the role of Head of Training for the Institute of Credit Management. He has built up a considerable knowledge of running a training business plus has ‘hands on’ experience of telephone and doorstep collections, compliance, consumer credit licence applications and tracing. During his career Cliff has worked with many large organizations on various training programmes in the collections area. Clients have included, Orange, Shell, Marston Group, Brighthouse, NPower, British Gas, Polycom BV, and the Finance and Leasing Association. www.rkbusinesstraining.co.uk cliff@rkbusinesstraining.co.uk

Minesh Gandhi
Minesh Gandhi is the founder, managing director and promoter of Mira Inform Private Limited, Mira Inform Japan Limited and Mira Inform America. He has a background in commerce and finance having graduated in financial management from Mumbai University. He has over 35 years of experience in the Business Information field. He regularly writes a Monthly Newsletter which is read by nearly 2 million readers globally. He has travelled in India and overseas to more than 30 countries and established a network of professionals across the globe. He regularly gets invitations either as a speaker or as a guest from trade and business communities, including educational institutes such as St. Gallen University, St. Gallen, Switzerland. www.mirainform.com mineshgandhi@mirainform.com