This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:3764379766.

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Bibliographic Details

Title

Happening: Design for Events

Publisher

Birkh�user Gmbh

Publication Date

2006

Language

English

ISBN 10

3764379766

ISBN 13

9783764379766

Binding

Hardcover

Illustrator

The Stone Twins

Condition

Good

Weight

1700 grams

Seller catalogs

About this title

Synopsis

How can design help to make PR events unique and compelling occasions? For the first time, Happening! Design for Events sets its sights on the total design of PR events and uses selected projects to show that there is virtually no limit to the influence and variety that are possible in this area. Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, and cultural exhibitions.

The results not only convince potential customers – they are a must for everyone involved in organizing big international events. Happening! surveys thirty projects by international companies and design firms – including Nike Brand Design and 3deluxe – and devotes eight pages to each, with photographs, drawings, and texts by prominent authors. Interviews with the designers close out the book.

From the Back Cover

Happening presents 29 happenings - in the broadcast sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust. Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translate the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

"About this title" may belong to another edition of this title.

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