The Hands-On Guide for Science Communicators : A Step-By-Step Approach to Public Outreach
Language: English
Published by Springer New York, 2007
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 28.63
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Many people know something about communication - it is after all an innate human ability - but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.
Seller Inventory # 9780387263243
- Title
- The Hands-On Guide for Science Communicators : A Step-By-Step Approach to Public Outreach
- Author
- Lars Lindberg Christensen
- Publisher
- Springer New York
- Publication year
- 2007
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0387263241
- ISBN 13
- 9780387263243
- Item weight
- 609 grams
- Dimensions
- 235x180x17 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe.
Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.
"I am overwhelmed at how thorough and how well thought-through this book is. Even with my regular relationships with popular communication and with public relations officers, I hadn’t realized how well documented the field could be until I saw it done here." -Jay M. Pasachoff, Williams College, President, IAU Commission on Education and Development, author of The Cosmos: Astronomy in the New Millennium and The Complete Idiot’s Guide to the Sun
"I would have expected a high standard from a public outreach scientist at the European Space Agency, but this soars way above the normal standard of competence. I have certainly learned a great deal from this guide. It deserves a wide readership among science communicators." -Simon Mitton, Author of Conflict in the Cosmos: Fred Hoyle’s Life in Science and Editor of The Cambridge Encyclopedia of Astronomy"
Christensen uses clear principles and well-chosen examples, along with tables, diagrams, and even a press release visibility scale to convey the art and science of Science Communication in an authoritative and illuminating manner." -Stephen P. Maran, Press Officer, AAS, Editor, The Astronomy andAstrophysics Encyclopedia
"This book is very well presented, in a good-humored style, with an abundance of practical details. It is a fundamental contribution to the field of science communication towards the public. It is a filling a gap." -Andre Heck, Astronomer, Editor of Astronomy Communication and the Organization and Strategies in Astronomy series.
"About the title" may belong to another edition of this title.
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