Synopsis
Whether you are a solo practitioner soliciting new business, a seasoned manager in a world-class consultancy, or a member of a corporate team, the Handbook for Writing Proposals will give you the advice and information you need to develop more effective business proposals--to evaluate potential, articulate a program, showcase your skills persuasively, and present your ideas forcefully. It is loaded with sample documents and checklists that show you how to develop, produce, and present a polished proposal that will guarantee your success. Whether this is your first proposal or your fiftieth, the Handbook for Writing Proposals offers all the proven techniques and practical advice you need to leave your competition at the gate. The Experts Welcome the Handbook for Writing Proposals "You spend an inordinate amount of time and energy maintaining a business, developing human resources, and building a high-quality product or service. Why blow it with a substandard proposal? This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels you've fulfilled a need and created a value. Use this handbook to increase your chances of creating the bridge between you and your customer." -- Paul V. Baron President, In-Store Bakery Division The Quaker Oats Company "The Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, and proposals, and the guidance on the use of personal computers as both a research and production aid are extremely valuable. A great resource for anyone whose success depends on convincing others through the proposal process." -- Richard M. Sawdey Former Vice President and Secretary R.R. Donnelley & Sons Company
About the Authors
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
L. Sue Baugh is the bestselling author of numerous books on grammar usage and writing.
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