Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
Language: English
Published by Springer, 2013
- Hardcover
- Used
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- Title
- Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
- Author
- Friedrichsen, Mike (EDT); Muhl-benninghaus, Wolfgang (EDT)
- Publisher
- Springer
- Publication year
- 2013
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3642288960
- ISBN 13
- 9783642288968
- Series
- Book 2 of 12: Media Business and Innovation
"Synopsis" may belong to another edition of this title.
About the Author
Mike Friedrichsen, Prof. Dr., Dipl.Volkswirt, M.A., Bankkaufmann, Studieum der Volkswirtschaftslehre (Diplom) und der Betriebswirtschaftslehre, Publizist und Politologie (M.A.) in Kiel, Mainz, Canterbury, San Diego und Berlin. Promotion an der FU Berlin (1996). Anschließend (1996-1999) Direktor und Geschäftsführer des Markt- und Kommunikationsforschungsinstituts Media Futura. 1999 Ernennung zum Professor auf Lebzeit an der Hochschule der Medien, bis 2003 Lehrstuhl für Medienwirtschft, Medienmanangement und Medienforschung an der Hochschule der Medien Stuttgart (Studiergang Medienwirtschaft). Danach von 2003-2007 Professor und Inhaber des Lehrstuhls für Medienmanagement und Marketing am Internationalen Institut für Management der Universität Flensburg. Seit 2007 Professor für Media Business und Media Innovation an der Hochschule der Medien Stuttgart (Studiengang Wirtschaftsinformatik und digitale Medien). Seit 2008 zusätzlich Direktor des Institute for Media Business (IMB) und des Media Business Transfer Center (MBTC Media) in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universität Berlin.
Wolfgang Mühl-Benninghaus, Prof. Dr., Studium der Wirtschaftswissenschaften/Wirtschaftsgeschichte sowie der Alten Geschichte, Geschichte der Ästhetik, Philosophie- und Kunstgeschichte (Abschluss Dipl.oec. 1978); Promotion an der HU Berlin (1981), Zusatzstudium Moskau 1981/82, Habilitation 1988; 1991-1993 Vertretungsstelle Universität Koblenz/Landau 1991-1993; Berufung zum Universitätsprofessor an die HU Berlin 1993; Direktor des Media Business Transfer Center und des Institute for Media Business in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universität Berlin.
"About the title" may belong to another edition of this title.
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